Fact Sheet - Starbucks - Class Project

This fact sheet was created for my final project in my Public Relations Publications class. Each student had to use an existing company and create a new product or campaign.

I chose Starbucks for my company and created "Blue Cup Month". Each year, during the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each drink purchase would benefit the American Cancer Society.

There were multiple parts to this project including a fact sheet, press release, outreach media tool, a presentation and a media brief. All artwork, including the letterhead, was part of the creativity for this project. Below is the fact sheet for "Blue Cup Month". All facts have been created.

Facts - Starbucks - Class Project

For my final project in my Public Relations Publications class at Chico State, each student had to use an existing company and create a new product or campaign.

I chose Starbucks for my company and created "Blue Cup Month". Each year during the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each drink purchase would benefit the American Cancer Society.

The following are the facts which are to be printed on the cups during "Blue Cup Month". All facts are from resaerch.

Media Brief - Starbucks - Class Project

For my final project in my Public Relations Publications class, I chose Starbucks for my company and created "Blue Cup Month". Each year, during the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each cup purchase would benefit the American Cancer Society.

There were multiple parts to this project including a fact sheet, press release, outreach media tool, a presentation and a media brief. All artwork, including the letterhead, was part of the creativity for this project.

Although majority of the Starbucks project was crafted from my imagination, I had to find an actual journalist who would normally write on the company and topic. I found Nancy Leson of he Seattle Times. I thought a journalist from Seattle would be fitting since Starbucks first opened in Seattle. Leson is a restaurant critic and has written articles in reference to companies helping communities. Here is the link to the story in the media brief: http://seattletimes.nwsource.com/html/foodwine/2003638744_taste28.html.

PowerPoint Presentation - Starbucks - Class Project

For my final project in my Public Relations Publications class at Chico State, each student had to use an existing company and create a new product or campaign.

I chose Starbucks for my company and created "Blue Cup Month". During the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each drink purchase would be donated the American Cancer Society.

This is the PowerPoint Presentation that I created to present my campaign to my class.

Brochure - Starbucks - Class Project

For my final project in my Public Relations Publications class, I chose Starbucks for my client. I created "Blue Cup Month" for the month of March each year.
There were multiple elements to this project. The element below is a small (5 inch square) 4 page, brochure which informs the consumer of "Blue Cup Month". The brochure will be distributed at Starbucks nation wide.

The first spread is the back and front cover.
The second spread is the inside.