Press Release - Costco - Class Project

My assignment was to use a real company and use a real item or service which demonstrates the corporate social responsibility of the company. Although the information is from real life, I had to create the letterhead.

I used Costco Wholesale and their partnership with Children's Miracle Network. During the month of May, Costco Wholesale collects donation for CNM. The following press release explains what Costco does and how it improves the program each year.

Press Release - Red Cross - Class Project

This Press Release was created to be part of the Media Kit for the Butte/Glenn Counties Branch of the American Red Cross. All information is factual. The letterhead was also created specific to this branch.

Broadcast News Relaese - Red Cross - Class Project

In the fall of 2006, I was required to take "Public Relations Strategy". In this class, we were assigned groups and had to create a plan book for a real organization/client.

Our client was the American Red Cross - Butte/Glenn Counties Branch. The branch had just re-opened in Chico at a new location with new management. Our assignment was to be a PR Firm and create multiple ways to inform the community of the Red Cross. We created multiple action strategies with a variety of tactics and explanations of how to execute the plans. We created a letter head for the Red Cross, along with a press release, fact sheet and handouts.

Below is a Broadcast New Release.