Showing posts with label American Red Cross Project. Show all posts
Showing posts with label American Red Cross Project. Show all posts

Fact Sheet - Red Cross - Class Project

This fact sheet was created for the Red Cross project in my Public Relations Strategy class. It was included in a five piece Media Kit. All of the information is factual and was written by my team. We also created the letterhead.

Press Release - Red Cross - Class Project

This Press Release was created to be part of the Media Kit for the Butte/Glenn Counties Branch of the American Red Cross. All information is factual. The letterhead was also created specific to this branch.

Action Strategies & Tactics - Red Cross - Class Project

In the fall of 2006, I was required to take "Public Relations Strategy". In this class, we were assigned groups and had to create a plan book for a real organization/client. We had to create our own company name, logo and letterhead. Our name was "Five Star Communications". We also had to create a company style guide, in addition to adhering to the Associated Press Style Guide.

Our client was the American Red Cross - Butte/Glenn Counties Branch. The branch had just re-opened in Chico at a new location with new management. Our assignment was to be a PR Firm and create multiple ways to inform the community of the Red Cross. We created multiple action strategies with a variety of tactics and explanations of how to execute the plans. We created a letter head for the Red Cross, along with a press release, fact sheet and handouts.

Below is the third strategy we created, printed on our letterhead as we were presenting our work to the Red Cross.


Graphs - Red Cross - Class Project

The graphs below demonstrate some of the skill sets I have within Microsoft Excel.
The information for the graphs is real, from people surveyed within Butte and Glenn counties, for the Red Cross project I worked on in 2006.

Broadcast News Relaese - Red Cross - Class Project

In the fall of 2006, I was required to take "Public Relations Strategy". In this class, we were assigned groups and had to create a plan book for a real organization/client.

Our client was the American Red Cross - Butte/Glenn Counties Branch. The branch had just re-opened in Chico at a new location with new management. Our assignment was to be a PR Firm and create multiple ways to inform the community of the Red Cross. We created multiple action strategies with a variety of tactics and explanations of how to execute the plans. We created a letter head for the Red Cross, along with a press release, fact sheet and handouts.

Below is a Broadcast New Release.