Action Strategies & Tactics - Red Cross - Class Project

In the fall of 2006, I was required to take "Public Relations Strategy". In this class, we were assigned groups and had to create a plan book for a real organization/client. We had to create our own company name, logo and letterhead. Our name was "Five Star Communications". We also had to create a company style guide, in addition to adhering to the Associated Press Style Guide.

Our client was the American Red Cross - Butte/Glenn Counties Branch. The branch had just re-opened in Chico at a new location with new management. Our assignment was to be a PR Firm and create multiple ways to inform the community of the Red Cross. We created multiple action strategies with a variety of tactics and explanations of how to execute the plans. We created a letter head for the Red Cross, along with a press release, fact sheet and handouts.

Below is the third strategy we created, printed on our letterhead as we were presenting our work to the Red Cross.