Fact Sheet - Starbucks - Class Project

This fact sheet was created for my final project in my Public Relations Publications class. Each student had to use an existing company and create a new product or campaign.

I chose Starbucks for my company and created "Blue Cup Month". Each year, during the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each drink purchase would benefit the American Cancer Society.

There were multiple parts to this project including a fact sheet, press release, outreach media tool, a presentation and a media brief. All artwork, including the letterhead, was part of the creativity for this project. Below is the fact sheet for "Blue Cup Month". All facts have been created.