For my final project in my Public Relations Publications class at Chico State, each student had to use an existing company and create a new product or campaign.
I chose Starbucks for my company and created "Blue Cup Month". Each year during the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each drink purchase would benefit the American Cancer Society.
The following are the facts which are to be printed on the cups during "Blue Cup Month". All facts are from resaerch.