For my final project in my Public Relations Publications class at Chico State, each student had to use an existing company and create a new product or campaign.
I chose Starbucks for my company and created "Blue Cup Month". During the month of March, Starbucks would turn the hot beverage cups blue (like the red holiday cups) and 10 cents from each drink purchase would be donated the American Cancer Society.
This is the PowerPoint Presentation that I created to present my campaign to my class.