The Crest brochure I created is a six panel, die cut brochure with a tear off coupon. The full color brochure was designed for a class assignment. The assignment was to create a brochure of any size and shape for a specific ethnic audience and have a behavioral objective. The audience I chose was African-Americans and the focus was dental health. This brochure has two behavioral objectives: 1. to have families use the $3 off coupon and 2. to educate African-American children about the importance of good oral health.
Below is the two page brochure spread. The tube of toothpaste creates the die cut.
Following the brochure, is the memo for the brochure which explains it in more detail.